Before you begin to use CPA for marketing, consider if you really have the time to pull it off. You'll need someone to post at least once per day, and then you'll need to include other features such as a Promotions tab or polls. The only way to profit through a campaign such as this is with constantly updated content, but do you have the time?
If you're using CPA to market, make sure you're also posting there! No one will visit a page which rarely ever has updated content on it. Don't overwhelm your followers, but be sure to post at least once per weekday so that people will often check back just to see what's going on.
Give your CPA page a really strong theme. Know what your about and deliver it in the graphical look of your page. Remember, you have one chance at making an excellent first impression on your new CPA guests. To turn them into real fans, you've got to deliver from the first page load.
You don't necessarily need a page, a group may be More Bonuses better for you. This can encourage subscribers to make a community online and communicate regularly. Do not hesitate to use a page and a group so your subscribers can receive your updates through your page and share their own content on your group.
If you want to use Promoted Posts, do so only with your current fan base. When a non-fan sees "Promoted", they think it's a "Sponsored Ad" and tend not to click on it. Your current fans won't think that way as they already know who you are and what you do, and obviously like it.
Ask your fans to get involved in the conversation on your CPA page. The more engagement and interactivity you have, the more likely you'll gain more fans in the process. Let your current fans do some of the heavy lifting for you! Their conversation will generate interest from other people.
When working on CPA fan engagement through building conversation, lean towards posting easy to answer questions. If you post complex questions, you won't get many responses and you could even drive some fans away. Keep the questions simple, and aim for questions that only take a few words to answer. This will increase the interactivity surrounding your page.
Add pictures to your profile page. People love pictures and it really is true that a picture is worth a thousand words. When your fans can see what you have to offer, your customers with your products or services, or what you stand for, they will feel more of a connection to your company.
With all the information you have at your fingertips, there isn't any reason why you cannot use CPA to become better than the competition. You'll find it easy to achieve successes that'll make them jealous. Use what you've just learned and start marketing today.